ZERO&NINE designed a cartoon character with distinctive recognition for Eggplant Express, aiming to convey joy and speed as per the client’s request. Breaking away from conventional thinking, we chose green as the primary color for the eggplant to symbolize happiness and friendliness. The limbs became more slender, giving the impression of speed and agility.

The ‘Eggplant Antenna’ on top serves as a playful element, evoking a sense of transmission. To enhance the character’s three-dimensional appeal, we extended the design in various dimensions.