ZERO&NINE collaborated closely with Momo to create a brand-new gift system.

How to embody Momo’s unique product style among numerous live-streaming gift products? Momo is an entertaining app, and in our design, we heightened the entertainment atmosphere by enhancing the ambient colors around the gift edges. Simultaneously, we added more anthropomorphic features to the gifts, making them livelier. Attentive to details and texture, we elevated the overall quality of the gifts to a new level, setting Momo apart from other live-streaming products.

There is a significant difference in the value of various gifts. How can design distinguish the sense of value among gifts? The shapes of the gifts ensure a clear and accurate conveyance of their meanings. By enhancing the texture, we differentiate gifts of varying values. For instance, higher-value gifts may use materials like gold, crystal, or gemstones to accentuate their worth, while gifts with a lower perceived value will have a softer texture.