LianLian is a location-based mobile lifestyle service application platform, and an early practitioner of ‘New Retail.’ ZERO&NINE designed the core visual elements for LianLian’s strategic launch event, including: the main event graphic, presentation slides, venue installations, outdoor billboards, and H5 invitation design.

The main visual features the ‘squinting eyes’ from the Liǎn Liǎn logo as the primary graphic, with three semi-circular rings connecting to convey the concept of O2O2O.